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Recognition: Named One of the Most Innovative Brand Uses of Facebook Live.

To celebrate National Burger Day, McDonald’s produced a Facebook Live event of an artist "live painting" his favorite burger muses, while waxing poetic about the Big Mac and Quarter Pounder with Cheese.

The overall format functioned like a telethon, with an interactive portion where our host and improv artist, Bevin, responded to viewer comments and questions.

All 3 paintings were sold on an eBay auction with 100% of the proceeds benefiting Ronald McDonald House Charities.